Topeka
Topeka No. 1 qualifier Robert Hight and BrandSource winners Jeff and Susan Bradford of Colwich, Kansas.
BRANDSOURCE “WIN WITH FORCE” PROMOTION OFF TO RECORD START
YORBA LINDA, CA (May 25, 2010) --- Just nine races into the 2010 Full Throttle Drag Racing season John Force Racing has experienced much success on the racetrack but it is the fans who have turned out to be the big winners. Through the BrandSource “Win with Force” promotion six lucky fans have won 52” Mitsubishi TVs compliments of the three wins by John Force and most recently the three wins in a row by Robert Hight. In addition seven fans have won Whirlpool washers and dryers for the seven No. 1 qualifiers Ashley Force Hood, John Force and Robert Hight have won collectively so far this season. In 2009 a total of six Whirlpool washer and dryer sets were given away and four Mitsubishi TV’s.
“We are thrilled to see the success on the track by John, Robert and Ashley. We love to give away Whirlpool washers and dryers and especially Mitsubishi TVs. That just means that fans are enjoying their day at the races that much more when they can leave with an exciting prize like a great product and a fun experience,” said Bob Lawrence, CEO of BrandSource.
Last weekend in Topeka, Kansas at the O’Reilly NHRA Summer Nationals thanks to Robert Hight’s No. 1 qualifying effort Jeff and Susan Bradford from Colwich, Kansas won a Whirlpool washer and dryer and then when Hight flipped on the win light Sherron Lodge of Coushatta, Louisiana won a Mitsubishi 52” TV.
“We never expected to be the fans winning a Whirlpool washer and dryer. This has been a great weekend. We are big John Force Racing fans and can’t thank BrandSource enough,” said Jeff Bradford shortly after meeting Robert Hight.
Fans can sign up to win at the John Force Racing interactive midway display. This 53-foot trailer will be in the Nitro Alley area of every NHRA Full Throttle national event in 2010. The “Win with Force” promotion now includes team partners Castrol, BrandSource, Ford, AAA Auto Club of Southern California, Mac Tools, and Pleasant Holidays all joining together to create an incredible promotion for the fans. During the race weekend various drivers from John Force Racing also take some time to sign autographs and pose for photos with fans.
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Las Vegas
Houston
Charlotte
Gainesville
Phoenix
Pomona
“WIN WITH FORCE” FANS DOUBLE UP AT 50TH WINTERNATIONALS
-Opportunity to win with no. 1 qualifiers also doubled for 2010-
POMONA, CA (February 16, 2010) --- John Force Racing started the “Win with Force” promotion off on the right foot doubling up on prizes for just the fourth time in the three years of the promotion at the 50th annual Kragen O’Reilly NHRA Winternationals at Auto Club Raceway at Pomona.
By virtue of Brittany Force’s no. 1 qualifying effort behind the wheel of her BrandSource A Fuel dragster and John Force’s 127th career win in his Castrol GTX High Mileage Ford Mustang two lucky winners walked away with prizes from BrandSource.
Bill Ducoing of Placenta, Calif., won a Whirlpool washer and dryer set for Brittany Force’s no. 1 qualifying effort in Top Alcohol Dragster. Robert Hight was also the no. 1 qualifier with his Auto Club Ford Mustang in Funny Car. After the event BrandSource executives decided for future events if there are two JFR no. 1 qualifiers two sets of Whirlpool washer and dryers will be awarded.
After an exciting day of racing on Sunday Rick Pattison of Redland, Calif., won the 52” Mitsubishi TV when 14-time Funny Car champ John Force defeated Ron Capps on a hole-shot for the victory.
The previous three double up “Win with Force” events were 2009 Dallas (Robert Hight no. 1 and winner), 2009 Pomona2 (Ashley Force Hood no. 1 and Mike Neff winner) and 2008 Sonoma (Force Hood no. 1 and Hight winner).
In 2009 a total of six Whirlpool washer and dryer sets were given away and four Mitsubishi TV’s.
Fans can sign up to win at the John Force Racing interactive midway display. This 53-foot trailer will be in the Nitro Alley area of every NHRA Full Throttle national event in 2010. The “Win with Force” promotion now includes team partners Castrol, BrandSource, Ford, AAA Auto Club of Southern California, Mac Tools, and Pleasant Holidays all joining together to create an incredible promotion for the fans.
Win With Force Promotion Reaches the Next Generation
POMONA (February 16, 2010) --- The “Next Generation” for John Force Racing isn’t just about the driver line-up these days, it’s also about sponsor and fan interaction. For the past four seasons, BrandSource, a sponsor of John Force Racing has operated its “Win With Force” campaign independently at select NHRA events and on-line through brandsource.com. The next generation of sponsor interaction for John Force Racing however arrived at Pomona this week in the form of a new 53-foot semi-trailer midway display. The “Win With Force” promotion now includes team partners Castrol, BrandSource, Ford, Mac Tools, AAA Auto Club of Southern California, and Pleasant Holidays all joining together to create an incredible promotion for the fans.
Fans attending NHRA events this season can visit the “Win With Force” midway display to see everything from 2009 Full Throttle Funny Car champ Robert Hight’s Auto Club Ford Mustang, to the new 25th Anniversary paint scheme on John Force’s Castrol GTX High Mileage Ford Mustang while watching video highlights of the team on and off the track. Fans can enter to win everything from a new Ford Fiesta, to a Whirlpool washer/dryer and Mitsubishi TV from BrandSource, a Mac Tools rolling tool chest, vacation packages from Pleasant Holidays, and literally one of John Force’s scooters that he rides down the return road at the track.
Bob Lawrence, CEO of BrandSource, commented “it’s amazing to see how far we’ve come in just a few seasons in terms of interacting with the race fans. At our first promotional event in 2006 we gave away one large screen TV. With all of the team partners involved fans can now win over $100,000 worth of prizes through the “Win With Force” promotion this season.”
John Force added “This is exactly what we need to be doing as a race team. There is so much more to our business these days than just running the cars. It’s about the fans being able to interact with our sponsors directly, and the new “Win With Force” midway display creates that environment. My advice to fans is sign up in our midway display at the track, or visit brandsource.com or castrolforce.com and get signed up today!”
