This week on ESPN, it’s all-Force family all-the-time
MEMPHIS, TN (September 27, 2008) --- The centerpiece of an ESPN media blitz fostered by John Force’s return last week to the scene of the 2007 accident that almost claimed his life will be an in-depth feature airing Tuesday, September 30, at 7 p.m., Eastern time, on E:60, ESPN’s multi-subject news magazine show.
The E:60 piece was shot at the Forces’ home in Yorba Linda, Calif., at shop facilities in California and Indiana and at selected NHRA drag races. E:60 features in-depth reporting and long-form stories presented by a roster of award-winning reporters. Among those is Michael Smith, who handled the bulk of the interview duties with John and Laurie Force and their daughters: Ashley, 25, Brittany, 22, and Courtney, 20.
“It was a lot of work with E:60 but it is ESPN which is our TV partner. I think it will be worth it at the end of the day since it will really show the behind the scenes of what we do at John Force Racing. The show won’t be just John Force but it will also be about Ashley, Brittany and Courtney as well as the rest of my operation,” said Force. “It will show all of our people and what it takes at our headquarters and then going to the races. I think it will be exciting and it will educate the sports fans that maybe aren’t NHRA POWERade drag racing fans. Hopefully even our fans will see the other side of us.”
In conjunction with the E:60 feature, John Force’s comeback from injuries suffered in a Sept. 23, 2007 crash at the Texas Motorplex and how his family has come together after the incident will be the subject of a Terry Blount feature on espn.com.
Finally, to complete the trifecta, John and Ashley and their pursuit of the NHRA POWERade Funny Car championship will be the subject of a multi-page story in ESPN The Magazine penned by writer Ryan McGee.